Taco Truck Kicks-Off Nationwide Tour to Offer Fans a New Pairing
[dropcap]R[/dropcap]edd’s Apple Ale is launching its Redd’s Taco Truck on a nationwide tour to bring fans across the country a new pairing: Redd’s Apple Ale and tacos. The fourteen-city tour kicks off May 3, and will make stops at some of the hottest events in cities such as: Chicago, Dallas, Houston, Los Angeles, New Orleans, San Antonio, San Diego, and San Francisco.
The flavor profile of Redd’s Apple Ale, an apple-flavored beer at five percent alcohol per volume, pairs flawlessly with the ever-popular taco. Now, throughout the spring and summer months a Redd’s custom branded taco truck will drive right up to fans at their favorite events and festivals in select cities to let them taste the pairing for themselves. Legal-drinking age people that spot the Redd’s Taco Truck will have the opportunity to receive a complimentary taco and sample Redd’s Apple Ale while they enjoy playing an array of Redd’s games.
“Everyone loves great tacos and every city has its own twist,” said Anup Shah, marketing director of innovation for MillerCoors. “People love their favorite tacos with an apple-flavored soda or even a beer. With Redd’s Apple Ale they get the best of both worlds, so we’re really excited to offer them a break from their normal taco routine.”
Crisp like an apple, brewed like a beer, Redd’s Apple Ale is also available in Strawberry and Green Apple flavors at retailers nationwide.
Through its diverse collection of storied breweries, MillerCoors brings American beer drinkers an unmatched selection of the highest quality beers steeped in centuries of brewing heritage. Miller Brewing Company and Coors Brewing Company offer domestic favorites such as Coors Light, Miller Lite, Miller High Life and Coors Banquet. Tenth and Blake Beer Company, our craft and import division, offers beers such as Leinenkugel’s Summer Shandy from sixth-generation Jacob Leinenkugel Brewing Company and Blue Moon Belgian White from modern craft pioneer Blue Moon Brewing Company, which celebrates its 20th Anniversary this year.
Tenth and Blake also operates Crispin Cidery, an artisanal maker of pear and apple ciders using fresh-pressed American juice. The company imports world-renowned beers such as Italy’s Peroni Nastro Azzurro, the Czech Republic’s Pilsner Urquell and the Netherlands’ Grolsch.
MillerCoors also offers pioneering new brands such as the Redd’s franchise, Redd’s Wicked and Smith & Forge Hard Cider. MillerCoors seeks to become America’s best beer company through an uncompromising promise of quality, a keen focus on innovation and a deep commitment to sustainability. MillerCoors is a joint venture of SABMiller plc and Molson Coors Brewing Company. Learn more at MillerCoors.com, at facebook.com/MillerCoors or on Twitter through @MillerCoors.