“The Magnificent Mile®: $25,000 Shopping Spree” launched on Oct. 18 in the John Hancock Observatory. The new instant game gives players the chance to win a $25,000 shopping extravaganza and a $5,000 luxury hotel package at The Peninsula Chicago.
“We wanted to give lottery players the chance to win an unforgettable experience and partnering with the Greater North Michigan Avenue Association made this possible,” said Francesco Parola, VP of sales and marketing for Northstar Lottery Group.
“The Magnificent Mile®: $25,000 Shopping Spree” instant ticket is a member of The Good Life family of games and features a traditional key-number, match-play style that allows consumers to easily determine if they win by matching any of their numbers to any of the three winning numbers printed on each ticket.
The Illinois Lottery has four special games a year. The proceeds go to specific causes, such as breast cancer awareness, AIDS, and multiple sclerosis. “If you don’t win, the money goes to something specific like breast cancer research,” said Michael Jones, director of the Illinois Lottery.
“The Magnificent Mile®: $25,000 Shopping Spree” is available at 8,200 lottery retailers statewide. This ticket pays out shopping spree prizes in the form of a prepaid debit card and does not offer a cash option.
In celebration of Illinois Lottery’s newest instant ticket, “The Magnificent Mile®: $25,000 Shopping Spree,” the Lottery will be offering free trolley rides along Michigan Avenue on Saturday afternoons, 11am – 3pm, beginning Oct. 19. The free trolley will also be available the first three Saturdays in November—Nov. 2, 9 and 16.
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