Mauricio Arroyave – a Latino leader of Domino’s Pizza

[dropcap]M[/dropcap]Mauricio “Reece” Arroyave, 38, began his Domino’s career at the age of 12 as a door hanger, an opportunity that changed his life. Reece is part of the largest growing franchise group in Domino’s, developing 20 new stores in just four years. He plans to purchase another 20 stores in the same timeframe. Arroyave has been a member of the Board of Directors for six years and currently serves as president for the Chicago region.

“Domino’s has delivered to me and my family the dream of owning and operating my own business,” said Arroyave. “While it is a thrill to be on national TV and have my story told, I am simply one of the many who have worked very hard to take advantage of the opportunity Domino’s provides. The journey only begins here because at the end of the day, I’m a pizza guy—not a TV star. That’s what I will be until I die,” said Arroyave.

Arroyave was born in Medellin, Colombia, and raised in Libertyville, Ill. He quickly moved up in the company through his high school years, working as a pizza-maker and later as a shift runner.  He is one of the 90 percent of current Domino’s Pizza franchisees in the U.S. who started as delivery drivers or pizza makers at the store level.

After high school, Arroyave went to study criminal law but his heart lead him to Domino’s again.  At the age of 24, he owned his first store.  Eventually, Arroyave sold his store to his brother-in-law in exchange for the ability to run a 17-store market that ranged from Wisconsin to Chicago. In order to learn more of the development, large scale marketing and business planning aspect of Domino’s, Arroyave took on the task of managing 102 Domino’s throughout Chicago. He later bought six stores, applying his extensive knowledge of the business.

“I grew up with divorced parents. My father wasn’t around. It was my two sisters and I,” said Arroyave, who now sets an example for other Latinos by teaching them to be the best in the opportunities that they get.

The campaign also marks a change in direction for Domino’s Hispanic advertising that previously focused on promoting offers through scripts and actors rather than storytelling with real Domino’s people.

“Take pride in anything you do, be a hard worker, take advantage and be accountable. I want to get to the Hispanic community, help motivate them and show young and old Hispanics that you can be successful. You really need to have the heart and pride and take advantage of the opportunities,” said Arroyave.

Mauricio’s success has not only proven to be professional, but personal, as well. Mauricio and his Mexican wife of 11 years have a beautiful daughter, handsome 16-month-old son and another baby on the way. “Domino has given me an opportunity to be successful that I didn’t have as a kid. Domino’s is affording me a good life that I can give to my kids and support my family. I give them everything I get.”

“We are so proud to help tell Reece’s story, which is one that truly defines what Domino’s is all about,” said Patrick Doyle, Domino’s Pizza president and chief executive officer.  “He is one of the many who have worked extremely hard, seized opportunity and are now able to call themselves Domino’s franchise owners.

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