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Category: Digital

In the thick of it: Making it happen in Chicago

45330http%3A%2F%2Fextranews.net%2Flatinos-in-media-making-it-happen-in-chicago.htmlIn+the+thick+of+it%3A+Making+it+happen+in+Chicago2012-11-19+22%3A29%3A32Picaro+Mediahttp%3A%2F%2Fextranews.net%2F%3Fp%3D4533
  • by Picaro Media
  • in Blog · Current Events · Digital · Media
  • — 04:29 PM
In the thick of it: Making it happen in Chicago

By: Christina Elizabeth Rodriguez

It seems like now that the presidential elections are over, people are starting to realize the power of the 50.5 million people in the United States. Well, politically, 24 million were eligible to vote, and there are problems emerging from that situation as I write this out. Either way, the country is now convinced that we have some say in how things are run and in the media marketing and entertainment business, we find a lot more people pulling from their deep pockets to spend where the big spenders lie: The Latino market.

Chicago has a very large Latino market with approximately 1.8 million Latinos. In fact, we’re taking over in a series of different areas from comedy, theater and production to entrepreneurial spirit, technological start-ups and digital strategy. Don’t believe what’s being written, just take a look around.

To tell you the truth, the majority of Pícaro Media traveled to Chicago to make it big in the improvisation world. Improv comedy, better said. Word was getting out that Chicago was developing its comedic arm and folks were being pulled from this emerging hub to do bigger and better things.

Production within city limits has increased immensely with just this season alone. The Mob Doctor, Chicago Fire, Boss and Underemployed are all being filmed in Chicago and folks are getting involved (in case you didn’t catch Mayor Rahm Emanuel’s cameo on the pilot of Chicago Fire). This not only brings in direct jobs and money for the city, but it also brings exposure to Chicago like never before.

Now, here’s the burning question: how many of these shows feature, play on or expose Latinos?

We’ve all been to the Mikey O Show, right? Well, get on it if you haven’t. It’s some of the best Latino comedy around. And guess what; Sal Velez, Jr., working actor, native Chicagoan and a friend of Pícaro is bringing a movie to Chicago in 2014. More and more producers, directors and filmmakers of all types are seeing the light and the opportunity in Chicago. In terms of media progression and advancement, Chicago is climbing the charts.

Things are happening and we’re in the thick of it. Pícaro Media is here to cater to the same Latino audiences that big brands are hitting on and hitting hard. Procter & Gamble are at the top of the top 10 brands gearing toward the Latino market list with $225.6 million. Second on the list is Bancorp with $193 million, then Dish Network with $161 million and McDonald’s comes in fourth with $132 million. Big money is going into the Latino market, especially since Forbes put Sophia Vergara on the cover stating that the Latino demographic is the trillion dollar market. Which it is, of course, on track to being the $1.3 trillion market in 2015.

People are looking for us and they’re trying to figure out how to talk to us, how to use us properly. It’s not a language thing. It’s an authentic thing. And who better to talk to the community than people in the community?

Christina Elizabeth Rodríguez is the business development director at Pícaro Media, a content production house geared toward creating content for the New Generation Latino across all screens. Ponte listo. Ponte Pícaro.

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Free Online Educational Courses

23420http%3A%2F%2Fextranews.net%2Ffree-online-educational-courses.htmlFree+Online+Educational+Courses2012-07-26+18%3A06%3A31Sandra+Trevi%C3%B1ohttp%3A%2F%2Fchicago-latino.com%2F%3Fp%3D2342
  • by Sandra Treviño
  • in Digital · Education News
  • — 01:06 PM
apple

Whether you’re looking to master a new subject, looking to expand and add to your resume, trying to obtain your degree, or simply in need of a new creative outlet, there are a number of online options available from some of the country’s top universities to further your education. The best part? Most of them are free!

OPEN CULTURE searches the web and compiles a list of the best in free cultural and educational media. The site, whose lead editor is the director and associate dean of Stanford’s Continuing Studies Program, offers plenty of audio and video resources including free ebooks and language lessons. Courses run from biology to political science. www.openculture.com.

EDUCATION-PORTAL was founded by two classmates at Cal Poly State University looking to reduce the cost of textbooks. Their mission quickly became focused on providing accessible education to everyone. The site works with over 200 professors, librarians and editors and includes funding sources and scholarship opportunities. www.education-portal.com.

ACADEMIC EARTH has built what they call a user-friendly educational eco-sytem. The site provides full video courses and lectures from some of the world’s leading scholars. Participating universities include Berklee College of Music, Cornell University and Dartmouth College. Get started at www.academicearth.org.

COURSERA offers online classes from 16 participating educational institutions, including Princeton University, Caltech and Stanford University, ranging in topics from quantum mechanics to philosophy. Find their complete course catalog at www.coursera.org.

UDACITY describes itself as the 21st Century University. It was founded by three roboticists who believed university level classes could be offered online. With their first online course successfully enrolling over 160,000 students from over 190 countries, they have now streamlined access to low cost and free education plus job placement opportunities. Sign up at www.udacity.com.

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Blog: Outsourcing Journalism? Where’s the integrity?

21870http%3A%2F%2Fextranews.net%2Fblog-outsourcing-journalism-wheres-the-integrity.htmlBlog%3A+Outsourcing+Journalism%3F+Where%27s+the+integrity%3F+2012-07-16+16%3A16%3A10Christina+Elizabeth+Rodriguezhttp%3A%2F%2Fchicago-latino.com%2F%3Fp%3D2187
  • by Christina Elizabeth Rodriguez
  • in Blog · Community · Digital · Media
  • — 11:16 AM
http://kevin.lexblog.com/2012/02/11/law-grads-opportunities-await-in-journalism-and-social-media/

 “These breaches of the Chicago Tribune’s editorial ethics code have undermined the credibility of Journatic’s offerings,” Chicago Tribune Editor Gerould Kern.

We live in a content-driven society. Websites, both news and non-news oriented, have found themselves focused on creating content to continuously push out and consistently give their readers what they want. But after the weekend, the question arises: to what expense do we outsource story creation and lose integrity in what we call news?

The Chicago Tribune was under speculation when WBEZ did an investigative report and found that some of the bylines in the Deerfield TribLocal were false. The Tribune released a statement explaining their suspension of the use of Journatic, an outsourcing news agency.

The Chicago Tribune on Friday night said it has suspended its use of content provider Journatic to produce editorial material for its suburban TribLocal publications after the discovery of plagiarized and fabricated elements in a story published this week.

They didn’t just do this to the Tribune, but also published hundreds of false-bylined stories on the Houston Chronicle website.

According to WBEZ, the stories were written by freelance writers in the Philippines and paid as little as 35 cents a story, reported the Tribune.

When I heard this, my stomach turned just a bit. As someone who obtained their M.S. in journalism, the thought of anyone fabricating anything from quotes to bylines is disturbing to me. With so many reporters out there looking for jobs, why not use them? Those who have quality and integrity to create content rather than these cheap agencies that “make” news?

The discussion here falls on credibility, integrity and truth– all elements in  journalistic writing, among other things. We were taught in journalism school that without credibility, you have nothing. All you have as a journalist is your word and in order to be a great journalist, you have to believe in the Code of Ethics and stick by it to the best of your ability.

I, personally, find it hard to believe that the Trib did not know what was going on, especially since the Tribune Company is an investor in Journatic. Or all of the other organizations using this company, for that matter. In order to have stories pumped out like a machine, you have to wonder where it is coming from and who is writing it. There is news going on all over the world at all times, but what people have to remember is that quality will always stomp quantity.

Not only does this bring about questions of integrity, but it is also a display of the sad state of journalism. When did we go from “All The President’s Men” and “Citizen Kane” to outsourcing news stories that come from anyone but the Associated Press or Reuters?

If a news source cannot produce quality content that is speaking to a particular audience, they shouldn’t fake it. That’s what it ultimately comes down to. When you’re talking about a news organization as large as the Tribune, it makes you worry just a bit. If not you, then me. Here at Extra, our paper is small but we try to deliver the most important and quality stories to educate and expand our audience’s knowledge of what is going on in a hyper-local sense of Latino Chicago.

Any bit of questioning brings about doubt and a broken trust with the community the news agency serves.

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Summer activities for kids and teens

21270http%3A%2F%2Fextranews.net%2Fsummer-activities-for-kids-and-teens.htmlSummer+activities+for+kids+and+teens2012-07-12+17%3A27%3A28Deysi+Cuevashttp%3A%2F%2Fchicago-latino.com%2F%3Fp%3D2127
  • by Deysi Cuevas
  • in Current Events · Digital · Education News · Family
  • — 12:27 PM
Summer Programs

Now that summer is upon us, it’s time to head outdoors and see what the city has to offer, not only for us but for children and teens as well. Here is a list of summer activities in Chicago.

Kids and teens summer camps at the University of Chicago
The University of Chicago is offering programs for children and teens who want to learn more about digital media. Teens and pre-teens in the Digital Media Academy summer camps can explore game programming, 3D game development, music and video production or 3D role playing games and strategy. At the Digital Media Academy, kids will create their own digital projects while enjoying a pre-college experience. Prices range from $825 for day camp for kids (age 8-12) to $1,045 for one week courses (age 12-17). Classes are Monday – Friday 9 a.m. to 5 p.m. For more information visit www.digitalmediaacademy.org or call 866-656-3342.

Second City
If your child likes to make people laugh, then maybe they will enjoy spending a part of their summer at the Second City. At the Second City summer camps, students ages 11-18 will exercise their creative energies in their improvisation and comedy writing camps. Summer camps are two weeks long with classes on Monday – Friday of each week. Tuition for the 2012 camp is $750, which includes a recording of the final camp show performances. The next set of classes will take place July 23 – Aug. 3. For more information or to look at the schedule, visit www.secondcity.com/training.

Chicago Youth Boxing Club
The CYBC is a sports-based youth development organization that gives youth a constructive, healthy alternative to gang activity and violence. The CYBC provides professional boxing instruction in small group ratios and educate youth in work-readiness skills, nutrition and aspire to integrate entire families into their programming. The CYBC is open from 3 p.m – 9 p.m. Monday – Friday. Membership is $15 a month for youth members (ages 8-17), $30 for adult members (18+). For more information or to become a member, call 773-360-2238.

Summer Worlds Tour
The Summer Worlds Tour summer camp is for children entering kindergarten through fifth grade in the fall of 2012. Children will explore environmental science at the Adler Planetarium and discover nature’s most extreme animals at the Field Museum. Activities include creating original art projects, playing learning games and eating lunch along the shoreline of Lake Michigan. Each camp session runs Monday – Friday from 9 a.m. – 3 p.m.. $285 per person ($225 for Adler, Shedd or Field members). For schedule information, visit www.adlerplanetarium.org.

Chicago Children’s Museum
At the Chicago Children’s Museum, the activities and experiences are designed with the whole child in mind to promote physical, cognitive and social development. Activities include daily art classes taught by professionals, health and wellness programs, which focus on movement and physical play as well as monthly health fairs, language and literacy programs and culture and diversity programs aimed at helping children understand and appreciate similarities and differences between people and build respect for one another. The museum is open daily 10 a.m – 5 p.m. $12 fee for children and adults.

Bilingual summer camp
The National Museum of Mexican Art offers children and families the opportunity to learn about art and culture through their summer programs. In August, children ages 4-6 can join a two week camp from 10 a.m – 2 p.m. Reservations are required for all children’s programs. For more information, call 312-433-3908.
The museum also offers Family Sundays where families participate in gallery tours and create art together during these fun and interactive sessions. Family Sundays take place from 12 p.m – 2 p.m.

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BLOG: Summer in New York at the Latin Alternative Music Conference

20040http%3A%2F%2Fextranews.net%2Fsummer-in-new-york-at-the-latin-alternative-music-conference.htmlBLOG%3A+Summer+in+New+York+at+the+Latin+Alternative+Music+Conference2012-07-04+03%3A43%3A20Sandra+Trevi%C3%B1ohttp%3A%2F%2Fchicago-latino.com%2F%3Fp%3D2004
  • by Sandra Treviño
  • in Blog · Digital · Events · Insomnia · Latino Culture · Music · Performances
  • — 03:43 AM
LAMC2012Final

Latin Alternative Gossip Girl, here…

As I get ready for another visit to New York City for the thirteenth installment of the Latin Alternative Music Conference, I’m once again anxious with excitement, feeling silly with anticipation and going crazy, in my nerd-like way, with nervous writing as I prepare questions for interviews.  This year’s line-up of artists is a music lover’s dream come true, especially for someone who may or may not be obsessed with girl-powered artists. The event has never been less than stellar and this year is no exception. It’s a wonder I haven’t yet fainted. Seriously.

There’s a sense of suppressed urgency on the first day of the conference as everyone gets into their mode, depending on why they’re in attendance. Last year, for example, it was refreshing to see so many more women involved, both in front of and behind the camera. Whether it was dealing with an artist’s manager (and by “dealing with” I mean “getting yelled at by,” ha!), or interviewing a budding artist, women were a prevalent part of the LAMC. With this year’s line-up featuring so many Latinas, I think there should be some sort of award given to the organizer’s for their all-inclusive ideology.

Thankfully, this year I’ll be there on the first half-day start which means, yes, please don’t get all green with envy, but, I will be watching, my girl of girls, the lady whose music I listen to daily, the one and only queen of my hip hop loving soul, Mala Rodriguez. Mala. Rodriguez. Yes. Her. She’s performing at the Central Park Summerstage. The moment she walks on stage and utters that first sound will be the official start of my summer. It’s her blessing, y’all! A summer in New York means life is grand. But wait. Wait. The fact that she’s joined by the amazing, out of this world lyrical, poetical genius, Ana Tijoux, well, umm, it’s making me faint again. Woah!

But wait -my head might explode while I’m there so I hope you’ll give me feedback during my updates so I don’t think I’m in another reality- that’s just the beginning of the magical encounters I’m going to have. Did I mention who else is performing? Chicas Superpoderosas, as Proyecto Latina says! LAMC is also featuring Ximena Sariñana, Monica Lionheart, Xenia Rubinos, Carla Morrison, Javiera Mena, La Santa Cecilia and oh my goodness, the list goes on. This is definitely a dream version of a Latino Lilith Fair. Imagine? Well, I won’t have to now. I’m only a few days away from basking in the joy of outstanding live art. Eek!!!

Anyway, there are some major players this year and I’ll be blogging daily with recaps on what I saw, what I heard, what I learned and who I made out with. Boy-oy-oy-oing!!! Hey now. I kid, I kid! (I’ll tell you in person when I return, duh!)

For those of you joining me in NY, check out this Friday’s print edition of Extra for some LAMC dos and don’ts. Everyone else, please keep posted for video updates, interviews and more.

Here we go! On the road again…

www.LatinAlternative.com

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Blog: Global Activism Expo at UIC Forum

11671http%3A%2F%2Fextranews.net%2Fglobal-activism-expo-at-uic-forum.htmlBlog%3A+Global+Activism+Expo+at+UIC+Forum2012-05-01+05%3A32%3A27Sandra+Trevi%C3%B1ohttp%3A%2F%2Fchicago-latino.com%2F%3Fp%3D1167
  • by Sandra Treviño
  • in Blog · Community · Digital · Education News · Family · Latino Culture
  • — 05:32 AM
Blog: Global Activism Expo at UIC Forum

The Global Activism Expo took place this weekend at the UIC Forum. Early Saturday morning I headed there, north on the Halsted bus from Chinatown, to spend some time volunteering. I was curious about the event and I love the programming WBEZ has to offer. A few hours helping out, it turns out, makes for happiness on a cold, gloomy day.

I’d received one of the station’s emails which discussed volunteer  opportunities. I almost wet my pants when I saw there was a chance to help out for Wait, Wait… Don’t Tell Me one of my favorite broadcasts. Eeek! It turns out the only days available were times I already had plans. Grrr! Then I saw the information on GAX and decided to sign up to help out. They confirmed with a 9:00AM call time for Saturday. I felt kind of cool and geeky all at the same time.

It was a drizzly, windy and cold Saturday morning so of course my hair arrived to the Forum first. Don was the first person I met and he turned out to be our enthusiastic and fearless leader. It was a small group of us and we were all on the same page, looking forward to the morning’s routine. We were given a really cool t-shirt which we wore to help people identify us for questions from the organizations and food vendors.

We were assigned the big room with dozens of tables, in place, and ready to be taken over by global activists. We were then given a responsibility and mine was helping at the loading dock, which didn’t really have a dock, just a door to the back entrance of the auditorium. It was cold. So, so cold and windy but this gave us even more energy… probably because we liked running back into the warmth of the building. Brrr!

I was one of two girls in our group. Her name is Jeanette and she’s a mom who enjoys volunteering, especially for WBEZ. She’s a fan of the station and so were the rest of us. It was nice to be able to connect that way. So we kept going back and forth helping the activists bring in their materials, learning a bit about their mission, and constantly checking our paper maps for table locations. It was fast and fun.

One of my favorite moments was helping the guys from Intelligentsia. Yes. Oh, yes. I got to carry their sign! What? Yes! Intelligentsia. Repeat it. Go ahead. Ohhh. And even though they made us suffer for a long, long, long time while they created perfection, when I finally took that first sip of heaven, I almost passed out. Good lord! Shivers.

After a few hours of pushing dollies and carrying all sorts of bags and boxes and signs, things looked about ready to rock. There was a quick reminder of the day’s plans and we were assigned new tasks. I helped out with the photo booth, letting people know it was there and to take advantage. Some people were a little hesitant but most took advantage of the free publicity, especially when I offered to watch over their table so they could be photographed. They were happy and that made me happy.

As I walked throughout the area I began to learn more about each organization. There was so much information, so much need and so much work being done. It was really empowering. There was also a live Skype session with children in India and they played a quick round of Simon Says with children here. Technology, yo! Oh, and the live music portion was outstanding, as only WBEZ knows how. I also ran into Jesse Menendez, host of The Music Vox on Vocalo and Silvia Rivera, managing director.

There were so much to learn, so many ideas to support. As my time to leave approached I wished I would have had more time to spare and stay. It was a great event and a great opportunity to help in whatever way I could. I encourage you, as well, if you are willing and able, to take some time to volunteer… if you don’t do so already.

See you at next year’s Global Activism Expo!

 

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Blog: Paco Communications releases media breakdown

6560http%3A%2F%2Fextranews.net%2Fpaco-communications-releases-communications-study-break-down.htmlBlog%3A+Paco+Communications+releases+media+breakdown+2012-02-25+01%3A28%3A25Christina+Elizabeth+Rodriguezhttp%3A%2F%2Fchicago-latino.com%2F%3Fp%3D656
  • by Christina Elizabeth Rodriguez
  • in Blog · Community · Digital · Education News · Latino Culture · Television
  • — 01:28 AM
Blog: Paco Communications releases media breakdown

Let’s face it, you spend a lot of time on your phone, right? Texting, Googling, Facebooking but not really talking.

If you’re Latino, you’re most likely addicted to texting, according to a study released by Paco Communications, that shows a breakdown of TV, Mobile and Internet usage by ethnicity.

Of 259 million Americans, 35 percent of them owned a smartphone in 2011. Of those 35 percent, 44 percent are Latino compared to the 48 percent that are Asian/Pacific Islander and 30 percent Caucasian users. The Black community ties with the Latino at 44.

Another very interesting point that was made in the report was that Latinos and Asian/Pacific Islanders are leading the way in tablet usage. Do you have a tablet? Of the 29 percent of Americans who own some sort of tablet or e-reader, 12.6 percent of them are Latinos and 14.4 percent are Asian/Pacific Islander.

Both communities are also early adapters of new technology and mobile devices. That was evident in reports released about Latina moms online by Mamiverse.com.

Next question: Does this surprise us? As a news/media agency, I’m glad we have up-to-date numbers about this, definitely. But after walking around a mall, sitting on a bus or walking down the street, I could have told you Latinos were addicted to texting. I mean, I am addicted to texting. 

What I found interesting is that although only 3.5 percent of Asian/Pacific Islanders watch videos online, they come in first place with time spent watching videos at 10 hours a month. Approximately 12.1 percent of Latinos watch videos online, but only spend 6.5 hours watching videos.

But I have to admit, I believe that being connected to the digital world has revamped watching television. If you watch Fox at all, you’ll find a hashtag in the corner of the screen (#Glee, #House, #FamilyGuy). Television networks are picking up on what people are doing, so they’re implementing it and getting a lot of traction and feedback because of it. I probably won’t go to their Facebook page to answer a question, but I will probably criticize or praise something about their programs on Twitter. #justsaying  So, let’s look at what they said about TV usage:

  • On average, the American public watched 32 hours and 36 minutes of TV a week at the end of 2011 and of the 38 percent of Americans who owned a DVR, Latinos ranked in dead last with 28.8 percent.
  • But we love live TV. Like I said, Twitter makes it that much more fun and now there’s proof! While watching TV, 40 percent of tablet and smartphone users check email, search the web or are on social media.
  • And who says football isn’t popular among the Latino population? The Super Bowl raked in 10.4 million Latino viewers of 111.3 million who watched in 2012.
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