This past school year, Cacique Foods and UNO teamed up to raise money for UNO students. Cacique, the number one brand of Hispanic cheeses, chorizo and creams, seeded to engage more than 4,000 students as part of a novel social responsibility campaign. The program aimed to donate up to $10,000 to the UNO Charter School Network.
The Cacique and UNO partnership offered an exciting platform to encourage parents and students to work together and give back to their school community.
“By creating this program, Cacique provides a unique opportunity to teach students about the importance of service and giving back,” said Enrique Iglesias, director of marketing and sales for Cacique.
‘We wanted to challenge you,” said Juan Rangel, CEO of UNO. The challenge was met by having students and parents cut out the barcodes on all Cacique products and turn them in, each worth a 10 cent donation. The program was open to all students up to eighth grade that were currently enrolled in one of the participating schools under the UNO Charter School Network.
“The program will not only build school spirit, but will get students to work with their parents toward a cause,” said Carlos Jarmillo, deputy chief of staff program coordinator for UNO.
The special incentive is that the classroom with the highest number of UPC barcodes will win a trip to a Chicago White Sox game and the top redeeming student from the participating school will receive an iPod shuffle and 52 coupons equivalent to a year supply of Cacique products.
Cacique, the national leading brand of Hispanic cheeses, chorizos and cremas (creams), announced 38 winners of the first-ever, “Cacique and You Can Help Your UNO School” fundraising program at the Octavio Paz UNO Charter School in Chicago; one of seven participating schools from the UNO Charter School Network.
More than 100 students, Cacique and UNO executives, parents, supporters and retail partners gathered at the closing reception to help celebrate the students’ fundraising efforts. The program highlight was the presentation of a $5,000 donation to the United Neighborhood Organization’s CEO Juan Rangel for the charter schools’ fundraising efforts, made possible by Cacique’s Director of Marketing Enrique Botello.
“Cacique cares about the education and nutrition of our Hispanic families,” said Mr. Botello. “We are committed to serving the Chicago Hispanic community and providing them with the highest quality products for many years to come.”
The Cacique and UNO program enlisted over 4,000 UNO students from kindergarten through8th grade to collect the most barcodes from any Cacique product and redeem them for money earned towards to their school’s learning environment. For each bar code, Cacique pledged to donate ten cents, up to $10,000 total. The program was also made possible by Pete’s Fresh Market and Cermak Fresh Market.