[dropcap]T[/dropcap]he concept is simple: love yourself now. Leticia Madrigal is an industrial psychologist and founder of Amate Ahora, an event geared towards ensuring individuals’ care for themselves beginning early and focuses on preventative techniques to nudge people towards a healthier lifestyle. This year, the expo will take place on June 14 at the Arturo Velazquez Institute, 2800 S. Western Ave. from 10 a.m. to 4 p.m.
Madrigal’s inspiration is derived from her own personal battle against poor health patterns within her family. Her father passed away after suffering from an obesity-induced heart attack. Not too long thereafter, Madrigal’s mother was told she only had six months to live.
“Diabetes is a silent killer. After my mother was originally diagnosed with diabetes, she never followed up. She just popped pills and ignored it,” said Madrigal.
Seeing these habits inspired Madrigal to take action. Her father had been buried for no more than a few days when she began the preliminary planning for Amate Ahora.
Madrigal’s priority to incorporate education into her event prompted her partnership with Dr. Estella Hernandez, a bariatric physician who specializes in nutrition and metabolism. Hernandez emphasizes the need to take steps to prevent diseases in addition to treating them. Both Madrigal and Hernandez have maintained a special focus on Latino health.
“We can’t forget that being healthy is a community effort,” said Hernandez.
Hernandez will be sharing her tips and statistics at the expo during her keynote address. This is Amate Ahora’s third expo and it continues to grow each year.
Madrigal’s efforts have inspired her mother to maintain a healthier lifestyle and have kept her mother alive today, years after her original diagnosis. For Madrigal, no impact could have been greater.