Heinz's Ketchup Stunts Leads To Free, Mustard-y Hot Dogs At Wiener Circle

 A Chicago-Style Hot Dog A Chicago-Style Hot Dog View Full Caption


CHICAGO — You’ll be able to grab a free, mustard-covered hot dog at Wiener Circle on Monday.

You can thank Heinz ketchup: The condiment powerhouse tricked Chicagoans into eating ketchup-topped hot dogs for National Hot Dog Day, and mustard-maker Gulden was so outraged it decided to fight back. (Although it turns out quite a few people here secretly like ketchup.)

Gulden will hand out free hot dogs topped with its signature mustard at the Wiener Circle, 2622 N. Clark St. After all, the Wiener Circle is “the most vocal hot dog place in Chicago,” according to Gulden’s, and they’re no fans of ketchup. 

“No Chicagoan would ever put ketchup on a d— hot dog,” a worker at the Lincoln Park stand said in a video Gulden’s created to expose Heinz’s stunt. “Mustard, relish, onion, pickle, tomato, celery salt. F— the ketchup.”

You can grab a dog 11 a.m. to 2 p.m. Monday at the famous stand, just in time for the start of the Crosstown Classic.

You’ll be able to get free hot dogs at other locations during the Crosstown Classic — which runs through Thursday — though Gulden’s hasn’t revealed the other locations and times yet.

Watch Gulden’s video:

Source: DNA

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