Dim lights, camera flashes and high fashion filled Block 37 as the ninth annual Latino Fashion Week (LFW) premiered.
Introducing the event on Wednesday night were the organizers, Cesar Rolon and Arabel Alva Rosales. During a press junket, the organizers thanked Mario Tricoci, famed hair stylist, who was responsible for all the hair styles the models were wearing that night.
In the hour before the official opening of the runway shows, guests were able to try Tampico beverages, check out the latest Chevrolet Malibu, see new products from Walgreens and taste different versions of Mountain Dew. The biggest draw was VIP tasting of Latincity, a new restaurant that provided food for Latino Fashion Week.
LFW integrated the power of social media into the event. Guests, press and models were invited to share their photos, tweets and posts by using the hashtag #LatinoFashionWk. Mevato, the Chicago digital signage agency, displayed all the posts on their social media digital display, which was shown throughout the ceremony and runway shows.
Under beaming spotlights, celebrity emcees Nicole Suarez of Mundo Fox and Omar Ramos of Univision introduced the events that night, including the Celebrity Catwalk. The Celebrity Catwalk featured celebs like Maria Elena Ponticiello from Telemundo and actor Christian Carabias.
The fashion designers stole the show, as opening night unveiled clothing from Moi Soli, Amanda Nicole by Jennifer Blair, Robdechi and e&e Aubé Designs. Each designer celebrated diversity and high fashion, mixing the two as different models of ethnicities, heights and sizes rocked their clothing.
Moi Soli celebrated femininity with flowing dressings and one pieces, while e&e Aubé Designs presented their ode to womanliness with structural dresses and designs. The Amanda Nicole line catered towards more curvy, full-figured fashion, as women fitting the bill rocked skirts, jackets and dresses from the line. Robdechi’s designs were for men and women, and took comfortable chic to a whole new level, with luxurious wraps, form-fitting menswear and linear designs.
The opening ceremony ended on a high note, as the emcees thanked their guests and the audience, still buzzing from the designs and models, stayed to talk and take pictures. It was an eventful night that celebrated Latino fashion and culture.
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